Your website does not generate organic visibility
Pages and content exist, but they do not address relevant searches or appear among useful results.
SEO & GEO Consulting
We build SEO, GEO and AEO strategies that make companies, services and content easier to find, understand and cite in traditional and generative search.
SEO consulting starts with what people are searching for
Being online is not enough if the website fails to address the right intent or provide search engines with clear, authoritative and accessible information.
We analyse demand, competition, architecture, content and technical conditions to understand where visibility is being lost and which improvements can create real opportunities.
SEO and GEO require content that machines can understand too
Search engines, AI Overviews and LLM-based systems select and reorganise information in different ways. That is why we connect technical SEO, entity SEO, structured data, internal linking and content engineering.
The goal is to build a measurable organic presence that can evolve with search behaviour and new generative environments.
[ Guidance ]
When to call us
We can help when the value of your offer is not being found or understood in the searches that matter.
Traffic does not create opportunities
Visits increase without producing enquiries because keywords, content and proposition do not share the same intent.
You have technical or indexing problems
Crawling, performance, rendering or architecture prevent search engines from understanding the website correctly.
Your content is disconnected
The site lacks hierarchies, relationships and journeys that make expertise, services and entities recognisable.
You want to appear in AI-generated answers
Information needs to become more structured, verifiable and suitable for generative engines.
You cannot measure the value of SEO
Reports and rankings are not connected to commercial goals and operational decisions.
[ Results ]
What results to expect
The process builds a stronger, clearer organic foundation connected to business opportunities.
- A technical diagnosis with problems, impact and priorities.
- An information architecture connected to search intent.
- A keyword and content strategy proportionate to demand.
- Pages that are easier for people, crawlers and generative systems to understand.
- A system of entity SEO, internal linking and structured data.
- Practical guidance for GEO, AEO and visibility in AI answers.
- Metrics that connect visibility, traffic and business results.
SEO and GEO audit
We analyse the website's technical structure, content, information architecture and how search engines interpret the brand. For GEO, we also assess the clarity, completeness and verifiability of information that generative systems can use.
Keyword research and search-intent analysis
We identify the questions and words audiences use, evaluating intent, competition and commercial relevance. Not every high-volume keyword suits the offer, and not every keyword needs its own page.
Information architecture and content engineering
We organise pages, topics and internal links before writing content. The goal is to make the website understandable to people and to the systems that analyse it.
Technical SEO
We check crawling, indexing, performance, rendering, canonicals, sitemaps, redirects and key technical signals. We remove obstacles that prevent search engines from understanding the website correctly.
On-page SEO, entity SEO and structured data
We optimise titles, copy, semantic relationships, internal links and structured markup. Entities clarify which companies, people, products, services and places the content refers to.
Local, national and international SEO
We assess the geographic areas where meaningful demand exists. The strategy may focus on one area, expand nationally or organise content and language versions for international markets.
E-commerce SEO
We examine categories, filters, product pages, content, structured data and catalogue-generated pages. The goal is to make the store discoverable without creating duplication or unnecessarily complex journeys.
GEO and Answer Engine Optimisation
We design clear, well-organised content supported by verifiable information. No formula can guarantee a citation in generative answers, but we can improve how understandable and authoritative the sources are.
Monitoring and strategy evolution
We monitor queries, impressions, clicks, indexing and user behaviour. The collected data allows us to update content, priorities and architecture over time.
How we build your visibility strategy
We begin with demand, the website and your goals. We prioritise work by impact, connect technical and content considerations, and define a measurement system for both traditional and generative search.
[ Tools ]
The tools we use
We combine crawling, research, semantic analysis and measurement tools to turn technical and behavioural signals into priorities.
DataForSEO and keyword databases
We use data on queries, volumes, results and competition to compare opportunities. Figures do not replace an assessment of intent, but they prevent entirely subjective choices.
Google Search Console
Search Console lets us assess queries, indexing, technical issues and organic page performance directly through data provided by Google.
Google Analytics and Google Tag Manager
We connect organic visibility to user actions. Events and conversions show whether the traffic obtained is contributing to business goals.
SEO crawlers
We use crawling systems to reconstruct the website from a search engine's perspective and identify redirects, orphaned pages, duplicates, errors and internal links that can be improved.
PageSpeed Insights and Lighthouse
We analyse performance, accessibility and key user-experience signals. Where available, laboratory data is compared with data collected from real users.
Structured data tools
We check markup with Schema.org and the validation tools provided by search engines, ensuring that information matches the visible content.
Generative engine analysis
We compare how different generative engines represent brands, services and topics. These checks reveal missing or ambiguous information, rather than promise guaranteed inclusion in answers.
Method
Our method is at the heart of everything we do
Whether we are working on strategy, design or technology, our approach is always the same.
Start with the problem
We listen, observe and understand the context to define the real priorities to solve.
Implement
We turn priorities into concrete solutions, working iteratively and involving the people who will use them.
Measure and improve
We measure results, learn and iterate to generate and consolidate lasting value.
[ FAQ ]
Answers to questions about SEO and GEO consulting
Do you need an SEO page for every city or country you want to target?
It depends on whether the page is useful. Google penalises doorway pages created only to capture local keywords without adding value for users. Local pages should be created only when they contain meaningful content for both users and search engines.
Does every company need local SEO?
Not necessarily. It depends on searches, context and the target customer. Sometimes it makes sense to focus initially on one location with targeted content that addresses a gap and strengthens the website's credibility. In other cases, the search landscape offers better national or international opportunities.
How long does it take to see the first SEO results?
It depends on the search engine and the age and authority of the website. If a site has already satisfied many searches, the engine knows that people find it useful and may crawl its new pages sooner than those of a brand-new site. A new site can still be indexed within a few days. It then takes time for the search engine to test its pages with users and provide the data needed to refine pages and strategy.
How do you rank a business on Google Maps?
You need a detailed Google Business Profile that lets the search engine understand the business's precise location. Google also tends to prioritise businesses with more positive reviews and more user-uploaded photos on their profiles.
Can I create a website or e-commerce store without SEO?
Of course. Without the right precautions, however, you risk making a considerable investment without concrete results because search engines may not see or fully contextualise the website. If they cannot understand its content, they cannot show it effectively to users.
Let's talk
about your
project
Tell us the problem to solve and we will build the most suitable path together.
Contact usVisibility is built on results
Our case studies show how we connected research, content and technology to improve the digital presence of companies and projects.