The website does not communicate the complexity of your offer
Services, markets and expertise are difficult to understand or connect.
Enterprise Website and E-commerce Design
We design enterprise websites and e-commerce platforms that communicate complex offers, generate opportunities and support commercial and operational processes.
An enterprise website must organise complexity and goals
When a company has multiple services, markets and audiences, its website cannot be just a presentation. It must help people find their way, understand the value of the offer and take the next step.
We connect information architecture, UX, content and SEO to turn business needs and user searches into clear journeys.
Effective e-commerce must work for customers and the organisation
Catalogue, search, filters, product pages and checkout affect conversion, while data, CRM, CMS and integrations determine whether the system is sustainable.
We design performance, accessibility, analytics and technology as parts of the same product so the website can evolve without losing speed or control.
[ Guidance ]
When to call us
We can help when your website or e-commerce platform no longer represents the company or supports its goals.
Visits do not become opportunities
Journeys, content and calls to action do not guide people towards a concrete choice.
Your e-commerce journey has friction
Search, catalogue, product pages or checkout make purchasing harder and increase abandonment.
SEO and performance are inadequate
Technical issues, slow speed and architecture limit visibility and experience quality.
The CMS slows down work
Updating content and products requires manual steps or continual development support.
You need to integrate systems and data
CRM, analytics, catalogues and business platforms need to share reliable information.
[ Results ]
What results to expect
The project creates a clearer platform for users and a more sustainable one for those who manage it.
- An architecture connected to business goals and search intent.
- Understandable UX journeys for different audiences, services and products.
- Content designed to inform, rank and convert.
- Performance, accessibility and SEO considered from the outset.
- An e-commerce system that reduces friction and supports sales.
- A CMS suited to the company's editorial and commercial processes.
- Analytics and integrations that make user behaviour measurable.
Enterprise website design
We design websites that communicate complex offers, multiple business lines, markets and content. We begin with business goals to build understandable architecture, navigation and conversion journeys.
E-commerce design
We design catalogues, categories, filters, product pages, baskets and checkout while balancing user experience and business operations. Payments, shipping, order management and system integrations are considered from the outset.
Enterprise website redesign and optimisation
We analyse existing websites to improve content, information architecture, usability, SEO and speed. During redesign, we protect pages and organic signals that already produce results.
E-commerce optimisation
We study where users leave the journey and improve navigation, search, filters, product pages and checkout. Optimisation may include SEO, performance and conversion-rate optimisation.
System integration
We can connect websites and e-commerce platforms to CRM, ERP, management systems, logistics platforms and marketing tools. Where systems provide APIs or webhooks, we design flows that reduce manual entry and duplication.
Migration and replatforming
We manage transitions between platforms, versions or architectures. We plan the migration of content, products, users and orders with close attention to URLs, redirects and SEO continuity.
Solution architecture
For complex projects, we design how to distribute the CMS, frontend, external services, data and infrastructure. We evaluate performance, security, scalability, costs and opportunities for evolution.
Maintenance and evolution
After publication, we can continue monitoring the project, fixing problems and developing new features. An enterprise website or e-commerce platform should evolve with the market and business goals.
How we design your website or e-commerce platform
We begin with goals, users and content. We define architecture and requirements before technology, then design the experience, integrations and measurement as a system ready to evolve.
[ Tools ]
The tools we use
We combine content engineering, research, prototyping, SEO analysis and technical tools to make decisions before development.
Content engineering
Before considering visual design, we study which information needs to be communicated and in what order. Content engineering connects user needs, business goals and searches performed on search engines.
Wireframes and prototypes
Wireframes let us arrange content and functions before working on visual design. We can test the architecture and journeys while they remain easy to change.
SEO & GEO
Pages are designed around the searches and questions users express. We also address the technical factors that help traditional and generative engines understand the website correctly.
WordPress and WooCommerce
We use WordPress and WooCommerce for custom solutions, developing themes and functionality suited to each project. We limit unnecessary plugins and components to maintain greater control over code, security and performance.
Node.js, React and Next.js
When a project requires more dynamic interfaces or decoupled architectures, we can use Node.js, React and Next.js. Technology is chosen according to the need, not to complicate a project that can be solved simply.
Headless CMS and Jamstack
In a headless solution, the CMS manages content while the frontend is developed separately. This can improve flexibility and performance, but the project requirements must justify it.
APIs, webhooks and external services
We use APIs and webhooks to integrate payment platforms, CRM, ERP, management systems, logistics systems and other services already used by the company.
Cloud, microservices, SaaS, PaaS and IaaS
Before developing a feature from scratch, we assess whether a reliable service can be integrated. This can reduce time, cost and maintenance responsibilities while reserving custom development for the genuinely distinctive parts.
Google Search Console, Analytics and Tag Manager
We configure the tools required to observe visibility, traffic and important events. The project can then improve based on data collected after publication.
Performance and accessibility
We use analysis tools to check Core Web Vitals, technical quality and accessibility. Automated checks are accompanied by manual reviews of the most important journeys.
Method
Our method is at the heart of everything we do
Whether we are working on strategy, design or technology, our approach is always the same.
Start with the problem
We listen, observe and understand the context to define the real priorities to solve.
Implement
We turn priorities into concrete solutions, working iteratively and involving the people who will use them.
Measure and improve
We measure results, learn and iterate to generate and consolidate lasting value.
[ FAQ ]
Answers to questions about websites and e-commerce
Is a brochure website or a complete company website better?
From an SEO perspective, a complete company website with the information customers seek is better because search engines can satisfy users' searches and show your pages in the results.
Can you build a website or e-commerce platform without SEO?
Of course, but the results will not be optimal. SEO strategy is a foundation for website design: pages are created around content people genuinely search for. Technical SEO and structured data also help search engines understand what you offer and present your content more effectively.
Is WordPress or a fully custom website better?
Over years of development, we have used the WordPress core to build custom themes and plugins for clients, including small management systems. WordPress can therefore power high-performing custom websites when you know where and how to optimise it.
Is WooCommerce or a fully custom e-commerce platform better?
Over years of development, we have used WordPress and WooCommerce to build custom e-commerce platforms for clients. They can power high-performing custom solutions when you know where and how to optimise them.
How do you analyse website performance?
Analytics and KPI-tracking systems such as Google Tag Manager and Google Search Console show whether the website is producing results or the strategy needs revision.
Can I integrate my CRM with an e-commerce platform?
And an ERP? Absolutely. The technologies we use can integrate with e-commerce components and external systems through APIs.
Will more work be needed after the website is created?
It depends on your goals. A website is a complete marketing tool that supports many strategies. If you choose to optimise content for search engines, pages and content also need monitoring and regular monthly updates.
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